Terms of service
1. The service
Bluo Web Design & Development is the trading name used by Freddie Ley for independent website design and development services in the UK. These terms apply to website projects agreed in writing between Bluo and a client.
2. Scope and quotation
Each project is agreed in writing before work begins. A quotation or project agreement will state the agreed deliverables, price, payment schedule, important assumptions and any deadlines. The £199 Launch package covers one focused website of up to four pages with the deliverables advertised at the time of the agreement. Additional pages, complex integrations, booking systems, e-commerce, bespoke functionality, copywriting, photography and third-party subscriptions are outside that scope unless expressly included in writing.
3. Starting work and payment
Work begins after the agreed payment or deposit has been received, unless the written project agreement says otherwise. Invoices are payable by the stated due date. Bluo may pause work where an amount is overdue. A project is not considered fully delivered until the agreed balance has been paid.
4. Client responsibilities
The client must provide accurate business information, approvals, access credentials where required, and content such as text, logos, photographs and other materials that the client has the right to use. The client is responsible for checking the accuracy and legality of supplied content and for obtaining any permissions, licences or consents required for it.
5. Design, revisions and approval
The agreed revision allowance covers reasonable changes within the agreed scope. New pages, new functionality, substantial changes of direction or work caused by materially changed requirements may be quoted separately. The client is responsible for approving the final content and design before launch.
6. Launch, hosting and domains
Bluo may deploy websites using third-party hosting, domain, DNS, email, analytics, booking, payment or other services. Third-party services remain subject to their own terms, availability, pricing and technical limitations. Unless expressly stated otherwise, third-party subscription fees and domain renewal fees are paid by the client. Bluo is not responsible for outages, policy changes, suspension, deletion, security incidents or other failures caused by a third-party provider.
7. Website content and ongoing operation
Bluo builds the agreed website but does not guarantee search-engine rankings, advertising performance, sales, enquiries, bookings, revenue or other commercial outcomes. The client remains responsible for the accuracy and ongoing suitability of business information, prices, opening hours, policies and legal notices after launch.
8. Security and backups
Bluo uses reasonable measures appropriate to the project, but no website, hosting provider or internet connection can be guaranteed to be completely secure or uninterrupted. The client is responsible for keeping its own copies of important business content and records. Where a third-party platform provides backups or recovery, those facilities are subject to that provider's terms.
9. Intellectual property
Unless the written project agreement says otherwise, ownership of the bespoke website deliverables created specifically for the client passes to the client after all amounts due have been paid. Bluo retains ownership of its pre-existing tools, reusable code, methods, know-how and general components. Third-party software, fonts, images, APIs and other licensed material remain subject to their respective licences.
10. Portfolio use
After launch, Bluo may identify the client and display screenshots or links to the completed website in its portfolio unless the written project agreement expressly states that the project is confidential.
11. Cancellation and termination
Cancellation terms, deposits and any applicable refunds will be stated in the written project agreement or invoice. Either party may terminate for a material breach that is not remedied within a reasonable period after written notice. Termination does not remove liability for amounts already properly due or rights that have already accrued.
12. Liability
To the fullest extent permitted by law, Bluo will not be liable for indirect or consequential loss, loss of profit, loss of revenue, loss of business, loss of anticipated savings, loss of goodwill or loss of data arising from a project. Subject to liabilities that cannot lawfully be limited or excluded, Bluo's total aggregate liability arising from a project will not exceed the total fees paid or payable for that project.
Nothing in these terms excludes or limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that the law does not permit to be excluded or limited.
13. Client indemnity
The client is responsible for claims arising from materials, instructions or content supplied by the client where Bluo's use of those materials was authorised by the client and does not itself constitute the cause of the claim. This does not limit any rights the client has under applicable law.
14. Events outside reasonable control
Bluo is not responsible for delay or failure caused by events outside reasonable control, including outages, cyber incidents affecting providers, infrastructure failures, changes to third-party services, natural events or other circumstances that could not reasonably have been prevented.
15. Business and consumer clients
Bluo's service is primarily offered to businesses and other organisations. Where a client is a consumer, nothing in these terms is intended to remove or restrict any consumer right or protection that cannot lawfully be excluded.
16. Governing law
These terms and any project agreement are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction, subject to any mandatory rights a client may have under applicable law.
17. Contact
Questions about these terms or a project can be sent tofreddie.ley@icloud.com.